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From Michigan to the World

Event - Making the Most of International Trade Shows & Trade Missions: How to Improve your ROI

Date: January 29, 2019

Laura Deierlein from SPROUTwide Global and Jean Schtokal from FosterSwift will prepare you for your upcoming travels to meet new clients. Topics will include: Market Evaluation, Choosing A Show, Fit, Strategic Partnerships, Knowing Your Numbers, Timelines for Success, Legal Compliance Issues, & Intellectual Property Protections. All attendees will be presented with a work-booklet to help them develop a strategic plan for identifying and approaching international trade shows. Our luncheon keynote will be presented by the 2018 Michigan Agricultural Exporter of the Year, Dr. John's Healthy Sweets. Dr. John's has found export success globally, with a focus on Asian markets, and will share their experience expanding globally.

Location: 313 South Washington Square, Lansing MI 48933

Event Co-Organizer/Additional Managing Company: MSU Global Business Club of Mid-Michigan

Application Deadline: 01/28/2019

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